Myer AW17: February 2017

Michael Boyd directing models at Myer AW17

The architecturally iconic South Lawn car park at University of Melbourne (designed by engineer Jan van der Molen) set the scene for this year’s Myer Autumn Winter show. Following last year’s critical success of the sit down dinner at the Cutaway Barangaroo, Myer opted for another sit down meal specially designed for a limited number of Australia’s exclusive fashion crowd.

Jennifer Hawkins at Myer AW17 directed by Michael Boyd

Michael Boyd produced the soundtrack for the evening. He drew inspiration from the brutal rawness of the space and paired catwalk-stomping-tracks to hard hitting model choreography. Working alongside Jennifer Hawkins, Simone Kerr and Ollie Henderson, Mr Boyd produced a two-part killer fashion show that included Tesla cars, lighting design and eye catching movement.

True to form, Michael Boyd brought his vision for the catwalk show to life in a condensed amount of time with superb execution.

Models at Myer AW17 directed by Michael Boyd of Mr Boyd

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Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney and Australia is available at mrboyd.global

Photography by Lucas Dawson Photography

Myer Warringah Launch: November 2016

Myer opening Warringah, Jen Hawkins with Mr Boyd

The launch of the freshly renovated Myer store at Westfield Warringah Mall called for fun and beach-inspired opening. Myer, a client of Michael Boyd’s for over a decade, briefed Mr Boyd with the management of entertainment for this event.

Guests, media and the public were entertained by Beat the Streets, a contemporary ballet to a modern track and a dance troupe of three gorgeous ladies smashing out an energetic Beyoncé medley.

At the crescendo, Mr Boyd created a model tableau which was flanked by all performers and created the perfect runway for Myer ambassador Jennifer Hawkins and the CEO of Myer to walk forward and cut the ribbon: officially opening the store. Cue the flitter gun and a good time for all!

A special thank you to Sarah Stollery for her assistance as movement director and choreographer. A special thank you to Yangkyi Tenzin for managing logistics and running of the event.

Enter your email on the right to follow Mr Boyd’s blog and stay up to date with Michael Boyd’s latest work.

Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney and Australia is available at mrboyd.global