Grayson Boyd Launch – Miami Swim Week: July 2017

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When direction and fashion combine, Michael Boyd is in his ultimate element. While running Mr Boyd, Michael and Sam Gray have been working tirelessly behind the scenes on their own mens swim and resort wear collection: Grayson Boyd.

Before launching the Australian label, Grayson Boyd was scouted and invited by Art Hearts Fashion to show at Miami Swim Week 2017, where they have just launched to the world with rave reviews.

Michael’s creative direction talents played into Grayson Boyd’s hand, elevating their runway experience, where he had control over styling, movement, music and visual media. A huge thank you to Art Hearts Fashion for their professionalism and support as part of this journey.

Grayson Boyd has already gained serious momentum, with the launch being shown on FashionTV;

Australia’s channel 9 was quick to support some muscle, stating that at “Miami Swim Week 2017, emerging Australian brand Grayson Boyd has bucked the trend by sending out a barrage of buff boys.”

Other featured articles are by Fashionably Male, calling Grayson Boyd “an Australian inspired, colour-charged, summer time loving swim and resort wear brand”, and Daily Mail, who claimed “Grayson Boyd was flying the flag for Australians on the Swim Week runway – and they did not disappoint.”

Michael Backstage Maiami Swim

Grayson Boyd is now live at graysonboyd.com and is taking orders.

More prints are scheduled to drop and the boys are currently in NYC in talks with many stakeholders of very big things to come. Follow their journey on Insta, Facebook, Twitter, and LinkedIn.

 

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Heinemann Duty Free Opening: May 2016

A flash back Friday to Mr Boyd collaborating with Eventing Edge for Heinemann Duty Free, bringing the official opening of the worlds largest airport duty free shop at Sydney Airport to life, with a runway full of special moments highlighting the products available.

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Michael Boyd let his creative direction expertise guide an array of professional models down the catwalk and into the eager eyesight of his audience. Rather than having the models just walk, Michael created paused moments influenced by the products available in the duty free area.

All clothing and accessory labels were tastefully styled by Michael Azzollini, and enhance by moments of a spritz of perfume, a touch up of lipstick, a bouquet of flowers given, and more.

Followed by an echoing round of applause, finale of all models, flitter, and the ribbon cutting, it was a sophisticated and creative opening to remember.

Full video here.

To complete the event Mr Boyd also choreographed for the after party held at Circular Quay’s Passenger Terminal. Bree Rakowski stunned in a bejewelled catsuit for her contortion act, Talia Fowler merged pointe with contemporary burlesque complete with a feathered headdress, and four flapper dancers got the party started in colourful fringe dresses.

HEINEMANN TAX & DUTY FREE OFFICIAL LAUNCH PARTY AT THE OVERSEAS PASSENGER TERMINAL, SYDNEY - FRIDAY 6TH MAY, 2016

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Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer is available at mrboyd.global

Photography by Belinda Rolland.

Romance Was Born MBFW – May 2017

Mr Boyd movement direction and choreography Sydney for Romance Was Born MBFW fashion Choreographer Michael Boyd dance performance for corporate show model runway catwalk events Sydney

To close the 2017 Mercedes Benz Fashion Week in Sydney, Mr Boyd collaborated with Romance Was Born designers Luke Sales and Anna Plunkett, presenting their theatrical disco show involving glitter, nudity, dance and a whole lot of colour.

With the pieces being works of art, Michael Boyd used his direction experience and expertise to individually advise each model on how to best showcase their unique garments. He spoke passionately to the models about connecting the Electro Orchid brief to their walks, to make unique statement moves that photograph well, and to perform as if they were filming a video from all angles.

Mr Boyd movement direction and choreography Sydney for Romance Was Born MBFW fashion Choreographer Michael Boyd dance performance for corporate show model runway catwalk events Sydney

To headline the finale, three disco-inspired dancers swung through the metallic red doors channelling the power female trio The Supremes. One by one they flowed and twirled down the runway, threading in and out of flower adorned columns in their own daydream world. Custom made rainbow dresses by Romance Was Born flew and spun the audience into the flower child era, complete with rainbow body art by multiple Archibald winning artist Del Kathryn Barton.

Mr Boyd movement direction and choreography Sydney for Romance Was Born MBFW fashion Choreographer Michael Boyd dance performance for corporate show model runway catwalk events Sydney

Event and Production for this incredible evening by Cat Rose, and Creative Direction by Mark Vassallo.

This show was the embodiment of ‘a perfect day in the office’ for Mr Boyd: working with one of Australia’s best fashion houses, a brilliant team and marvellous execution on all fronts. Michael’s wrap-up was short and sweet, “I could do that every single day.”

Enter your email to follow Mr Boyd’s blog and stay up to date with Michael Boyd’s latest work.

Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney, Australia is available at mrboyd.global

Photography By Lucas Dawson Photography

Bulgari Art Award: May 2016

BVLGARI ART AWARD 2016 AT AGNSW THURSDAY 29 APRIL 2016

The team at Mr Boyd would like to congratulate the winner of this years Bulgari Art Award,  Tomislav Nikolic.

This time last year Michael Boyd collaborated with Bulgari to create a contemporary piece with moments of pas de deux performed by Andrew Crawford, Laura May, Lucy Palmer, and Madeleine Kazda. Choreographed around two 40-metre tables full of dining guests, the performers glided around the outside and through the middle of their audience in the iconic lobby of the Australian Art Gallery of New South Wales.

Full video here.

Mr Boyd was inspired by the movement of coloured dye dropped into water, its fluidity, slow beauty and vibrancy. Custom-made skirts were designed to replicate this movement, the colour specifically chosen to portray a blank canvas to showcase the million dollar Bulgari jewels the girls wore whilst performing.

In additional to the piece the girls were also living installations as the guests arrived, walking gracefully through the crowd adorned in a variety of Bulgari jewellery.

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Enter your email to follow Mr Boyd’s blog and stay up to date with Michael Boyd’s latest work.

Michael Boyd is the Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney and Australia is available at mrboyd.global

Photography by Belinda Rolland

 

Hermes on the Beach 2017: February 2017

Hermes on the beach gymnasts directed by Michael Boyd of Mr Boyd

A night of trading in shoes for sandy feet and celebrating all that is Hermes’ infamous beach parties.

Hermes on the beach gymnasts directed by Michael Boyd of Mr Boyd

Michael Boyd brought the Carriageworks venue to life with choreographed, 50’s inspired, beach acrobatics. Guests were entertained by the acrobats throughout the evening with a number of performances that included skilful balancing and brilliant tricks. Mr Boyd spent a number of weeks choreographing and directing these performances in the lead up to the event.

Hermes on the beach, gymnasts directed by Michael Boyd of Mr Boyd

 

Enter your email on the right to follow Mr Boyd’s blog and stay up to date with Michael Boyd’s latest work.

Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney and Australia is available at mrboyd.global

Myer AW17: February 2017

Michael Boyd directing models at Myer AW17

The architecturally iconic South Lawn car park at University of Melbourne (designed by engineer Jan van der Molen) set the scene for this year’s Myer Autumn Winter show. Following last year’s critical success of the sit down dinner at the Cutaway Barangaroo, Myer opted for another sit down meal specially designed for a limited number of Australia’s exclusive fashion crowd.

Jennifer Hawkins at Myer AW17 directed by Michael Boyd

Michael Boyd produced the soundtrack for the evening. He drew inspiration from the brutal rawness of the space and paired catwalk-stomping-tracks to hard hitting model choreography. Working alongside Jennifer Hawkins, Simone Kerr and Ollie Henderson, Mr Boyd produced a two-part killer fashion show that included Tesla cars, lighting design and eye catching movement.

True to form, Michael Boyd brought his vision for the catwalk show to life in a condensed amount of time with superb execution.

Models at Myer AW17 directed by Michael Boyd of Mr Boyd

Enter your email on the right to follow Mr Boyd’s blog and stay up to date with Michael Boyd’s latest work.

Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney and Australia is available at mrboyd.global

Photography by Lucas Dawson Photography

Myer Warringah Launch: November 2016

Myer opening Warringah, Jen Hawkins with Mr Boyd

The launch of the freshly renovated Myer store at Westfield Warringah Mall called for fun and beach-inspired opening. Myer, a client of Michael Boyd’s for over a decade, briefed Mr Boyd with the management of entertainment for this event.

Guests, media and the public were entertained by Beat the Streets, a contemporary ballet to a modern track and a dance troupe of three gorgeous ladies smashing out an energetic Beyoncé medley.

At the crescendo, Mr Boyd created a model tableau which was flanked by all performers and created the perfect runway for Myer ambassador Jennifer Hawkins and the CEO of Myer to walk forward and cut the ribbon: officially opening the store. Cue the flitter gun and a good time for all!

A special thank you to Sarah Stollery for her assistance as movement director and choreographer. A special thank you to Yangkyi Tenzin for managing logistics and running of the event.

Enter your email on the right to follow Mr Boyd’s blog and stay up to date with Michael Boyd’s latest work.

Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney and Australia is available at mrboyd.global