The launch of the freshly renovated Myer store at Westfield Warringah Mall called for fun and beach-inspired opening. Myer, a client of Michael Boyd’s for over a decade, briefed Mr Boyd with the management of entertainment for this event.
Guests, media and the public were entertained by Beat the Streets, a contemporary ballet to a modern track and a dance troupe of three gorgeous ladies smashing out an energetic Beyoncé medley.
At the crescendo, Mr Boyd created a model tableau which was flanked by all performers and created the perfect runway for Myer ambassador Jennifer Hawkins and the CEO of Myer to walk forward and cut the ribbon: officially opening the store. Cue the flitter gun and a good time for all!
A special thank you to Sarah Stollery for her assistance as movement director and choreographer. A special thank you to Yangkyi Tenzin for managing logistics and running of the event.
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Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney and Australia is available at mrboyd.global