Grayson Boyd Launch – Miami Swim Week: July 2017

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When direction and fashion combine, Michael Boyd is in his ultimate element. While running Mr Boyd, Michael and Sam Gray have been working tirelessly behind the scenes on their own mens swim and resort wear collection: Grayson Boyd.

Before launching the Australian label, Grayson Boyd was scouted and invited by Art Hearts Fashion to show at Miami Swim Week 2017, where they have just launched to the world with rave reviews.

Michael’s creative direction talents played into Grayson Boyd’s hand, elevating their runway experience, where he had control over styling, movement, music and visual media. A huge thank you to Art Hearts Fashion for their professionalism and support as part of this journey.

Grayson Boyd has already gained serious momentum, with the launch being shown on FashionTV;

Australia’s channel 9 was quick to support some muscle, stating that at “Miami Swim Week 2017, emerging Australian brand Grayson Boyd has bucked the trend by sending out a barrage of buff boys.”

Other featured articles are by Fashionably Male, calling Grayson Boyd “an Australian inspired, colour-charged, summer time loving swim and resort wear brand”, and Daily Mail, who claimed “Grayson Boyd was flying the flag for Australians on the Swim Week runway – and they did not disappoint.”

Michael Backstage Maiami Swim

Grayson Boyd is now live at and is taking orders.

More prints are scheduled to drop and the boys are currently in NYC in talks with many stakeholders of very big things to come. Follow their journey on Insta, Facebook, Twitter, and LinkedIn.


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Heinemann Duty Free Opening: May 2016

A flash back Friday to Mr Boyd collaborating with Eventing Edge for Heinemann Duty Free, bringing the official opening of the worlds largest airport duty free shop at Sydney Airport to life, with a runway full of special moments highlighting the products available.


Michael Boyd let his creative direction expertise guide an array of professional models down the catwalk and into the eager eyesight of his audience. Rather than having the models just walk, Michael created paused moments influenced by the products available in the duty free area.

All clothing and accessory labels were tastefully styled by Michael Azzollini, and enhance by moments of a spritz of perfume, a touch up of lipstick, a bouquet of flowers given, and more.

Followed by an echoing round of applause, finale of all models, flitter, and the ribbon cutting, it was a sophisticated and creative opening to remember.

Full video here.

To complete the event Mr Boyd also choreographed for the after party held at Circular Quay’s Passenger Terminal. Bree Rakowski stunned in a bejewelled catsuit for her contortion act, Talia Fowler merged pointe with contemporary burlesque complete with a feathered headdress, and four flapper dancers got the party started in colourful fringe dresses.


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Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer is available at

Photography by Belinda Rolland.

World Wide Dance ft. Mr Boyd: March 2017

A big thank you to World Wide Dance for showcasing some Mr Boyd magic with SYTYCD Australia winner Talia Fowler and Andrew Crawford.

Michael Boyd finds success from workshopping with his dancers, building from the visuals the performers make with their own style and interpretations of his choreography. His work is developed and tuned, containing emotion, character, and history.

This video was filmed during the second rehearsal of this piece with Talia Fowler and Andrew Crawford.

Michael wanted to combine classical technique with hip hop music, showcasing the female as the hero which is often portrayed in ballet. His goal was to commercialise the genre, making it attainable for a variety of dancers. His vision from the start was imagining this choreography being performed under water.

Mr Boyd artists are selected for their passion and dedication to their performing art. They help portray an invested and personal performance at Mr Boyd events, ensuring a lasting impression on their audience.

Enter your email to follow Mr Boyd’s blog and stay up to date with Michael Boyd’s latest work.

Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney and Australia is available at