Heinemann Duty Free Opening: May 2016

A flash back Friday to Mr Boyd collaborating with Eventing Edge for Heinemann Duty Free, bringing the official opening of the worlds largest airport duty free shop at Sydney Airport to life, with a runway full of special moments highlighting the products available.

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Michael Boyd let his creative direction expertise guide an array of professional models down the catwalk and into the eager eyesight of his audience. Rather than having the models just walk, Michael created paused moments influenced by the products available in the duty free area.

All clothing and accessory labels were tastefully styled by Michael Azzollini, and enhance by moments of a spritz of perfume, a touch up of lipstick, a bouquet of flowers given, and more.

Followed by an echoing round of applause, finale of all models, flitter, and the ribbon cutting, it was a sophisticated and creative opening to remember.

Full video here.

To complete the event Mr Boyd also choreographed for the after party held at Circular Quay’s Passenger Terminal. Bree Rakowski stunned in a bejewelled catsuit for her contortion act, Talia Fowler merged pointe with contemporary burlesque complete with a feathered headdress, and four flapper dancers got the party started in colourful fringe dresses.

HEINEMANN TAX & DUTY FREE OFFICIAL LAUNCH PARTY AT THE OVERSEAS PASSENGER TERMINAL, SYDNEY - FRIDAY 6TH MAY, 2016

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Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer is available at mrboyd.global

Photography by Belinda Rolland.

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