To close the 2017 Mercedes Benz Fashion Week in Sydney, Mr Boyd collaborated with Romance Was Born designers Luke Sales and Anna Plunkett, presenting their theatrical disco show involving glitter, nudity, dance and a whole lot of colour.
With the pieces being works of art, Michael Boyd used his direction experience and expertise to individually advise each model on how to best showcase their unique garments. He spoke passionately to the models about connecting the Electro Orchid brief to their walks, to make unique statement moves that photograph well, and to perform as if they were filming a video from all angles.
To headline the finale, three disco-inspired dancers swung through the metallic red doors channelling the power female trio The Supremes. One by one they flowed and twirled down the runway, threading in and out of flower adorned columns in their own daydream world. Custom made rainbow dresses by Romance Was Born flew and spun the audience into the flower child era, complete with rainbow body art by multiple Archibald winning artist Del Kathryn Barton.
Event and Production for this incredible evening by Cat Rose, and Creative Direction by Mark Vassallo.
This show was the embodiment of ‘a perfect day in the office’ for Mr Boyd: working with one of Australia’s best fashion houses, a brilliant team and marvellous execution on all fronts. Michael’s wrap-up was short and sweet, “I could do that every single day.”
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Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney, Australia is available at mrboyd.global
Photography By Lucas Dawson Photography