KOOKAÏ AW17: April 2017

Kookai AW17 Creative direction by Michael Boyd of Mr Boyd

Kookaï’s Autumn/Winter 2017 media launch was drenched in opulence, elegance and timeless romance. The George Ballroom played venue-host to the evening’s do, with cascading floral door features and a stunning hemispherical, interactive floral installation.

Special guests and a selection of Australia’s fashion influencers lined the Ballroom in an L-Shape to view the show.

Kookai AW17 runway catwalk creative direction by Michael Boyd of Mr Boyd

Michael Boyd created the soundscape for the fashion show and selected tracks that melded beautifully together, inspiring narratives of cool Winter morning walks and romantic nights on the town. Imagine models strutting through the classic Victorian ballroom with Corinthian influence to a Mr Boyd mashup of Dreaming (Hylas) and Heaven Sent (Kasper Bjorke – Nicolas Jaar Remix). For the finale Mr Boyd mixed strings and bird song into the Electric Lovers remix of the now infamous Adore by Amy Shark.

Guests were left visibly wanting more following the finale. Kookaï co-founder Danielle Vagner expressed her absolute rapture with the final result.

Along with model choreography, Mr Boyd also gave lighting direction for show pre-during-and-post show states. The Mr Boyd team also handled model direction back of house, calling them for the show and during changes.

Michael Boyd of Mr Boyd, Danielle Vagaer of Kookai, and Sam Gray of Mr Boyd at Kookai AW17

Enter your email to follow Mr Boyd’s blog and stay up to date with Michael Boyd’s latest work.

Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney, Australia is available at mrboyd.global

Photography By Lucas Dawson Photography

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s