Myer AW17: February 2017

Michael Boyd directing models at Myer AW17

The architecturally iconic South Lawn car park at University of Melbourne (designed by engineer Jan van der Molen) set the scene for this year’s Myer Autumn Winter show. Following last year’s critical success of the sit down dinner at the Cutaway Barangaroo, Myer opted for another sit down meal specially designed for a limited number of Australia’s exclusive fashion crowd.

Jennifer Hawkins at Myer AW17 directed by Michael Boyd

Michael Boyd produced the soundtrack for the evening. He drew inspiration from the brutal rawness of the space and paired catwalk-stomping-tracks to hard hitting model choreography. Working alongside Jennifer Hawkins, Simone Kerr and Ollie Henderson, Mr Boyd produced a two-part killer fashion show that included Tesla cars, lighting design and eye catching movement.

True to form, Michael Boyd brought his vision for the catwalk show to life in a condensed amount of time with superb execution.

Models at Myer AW17 directed by Michael Boyd of Mr Boyd

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Michael Boyd is Creative Director at Mr Boyd. A selection of his work as a director and choreographer in Sydney and Australia is available at mrboyd.global

Photography by Lucas Dawson Photography

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